How to Sell Online in Singapore (Home-Based Business Guide)

Selling online simply means letting customers discover your products or services, place an order, and pay you — without needing to meet in person first. For most Singapore home-based businesses that starts on social media and chat apps, then grows into having a proper storefront and a repeatable ordering flow.

The building blocks are the same whether you sell kueh, run a home salon, or take custom orders: a way to show what you offer, a way for people to order, a way to collect payment, and a way to keep track of it all.

Selling by DM works at first, but it gets hard to manage once orders come from several places at once — a WhatsApp chat here, a comment there, a note on paper somewhere else. Orders get missed, and it is easy to lose track of who your regulars are.

Setting up a simple, repeatable way to sell online means fewer missed orders, faster replies, and a customer list that actually belongs to you — so your business does not live or die by any one social platform.

Kedai gives you a ready-made storefront where customers can browse what you sell and place an order, plus a shared inbox that brings your Telegram chats and your storefront orders into one place — with WhatsApp support rolling out.

You can accept PayNow with a QR code on the order confirmation, take bookings for service-based work, and keep every customer as a real profile you own — with the option to export your data whenever you want. Kedai charges a flat subscription rather than a commission on your sales.

Start by listing a handful of your best products or services and sharing your storefront link with existing customers. Once orders are flowing into one place, add PayNow and turn on the channels you already use.

You can create a shop for free and upgrade later as you grow.